Cumbria’s longest-running trade show is expanding for 2018, thanks to a new partnership between the Lakes Hospitality Association and Cumbria Tourism.
The Lakes Hospitality Trade Show was established more than 30 years ago and is now one of the longest-running events of its kind in the North of England.
As part of a brand-new agreement, the LHA is joining forces with Cumbria Tourism to host the next show on the 7th and 8th of March 2018.
The free two-day event at the J36 Rural Auction Centre is expanding to include an even wider range of hospitality businesses, including tourist attractions, food and drink suppliers and support services such as IT technology and catering equipment.
For the first time, the show will also include a series of interactive workshops run by Cumbria Tourism aimed at giving participants a new insight into topics including digital marketing, PR and new data protection regulations.
James Tasker, a Director of the Lakes Hospitality Association, said: “The Lakes Hospitality Trade Show has a fantastic heritage and has built up a strong reputation for giving business-owners and decision-makers direct access to a range of products and services which can help them grow and develop.
"It’s important that the show continues to evolve, and we are teaming up with Cumbria Tourism to help diversify what’s on offer to businesses and reach further into new and emerging markets.
“Our ultimate aim is to make the 2018 Lakes Hospitality Trade Show the biggest and best yet, so we can re-direct profits from the event back into the hospitality sector.
"Most recently, the money generated has helped to ensure that the Windermere Tourist Information Centre remained open, and we are committed to providing that practical support that the industry needs.”
Managing Director of Cumbria Tourism, Gill Haigh, added: “The new partnership between the Lakes Hospitality Association and Cumbria Tourism is an exciting development, which will bring a fresh dimension to an event which has continued to grow and expand over the past three decades.
"The Lakes Hospitality Association is well-regarded by businesses and we believe that working together will help us to provide the maximum impact and support that our vibrant and diverse tourism sector deserves.”
To find out more, contact Show Co-ordinator Sarah Tasker on: 015394 44495 / 07709 152398 or email email@example.com.
Organisers add that the show should not be confused with the similarly-named North West Hospitality Show, which takes place at the same venue in early 2018, which is a completely separate event.