Students were out in force to grab a bargain on Wedesday October 4th, during Lancaster’s first ever Student Shopping Night.
More than 70 businesses stayed open later, hoping to attract students from Lancaster University.
Business leaders say there was an 80% increase in footfall on Penny Street alone - with some businesses reporting takings of more than £5,000.
The event was the idea of the Healthy High Streets team, made up of representatives from Lancaster BID, Boots, Greggs, Wilkos, M&S, Lancaster University, Lancaster City Council and both St.Nics and Marketgate Shopping Centre.
Lancaster BID Manager Rachael Wilkinson said: “We were extremely unlucky with the weather, with persistent heavy rainfall and strong winds all evening, however it was fantastic to see that the students still came to explore the amazing businesses that Lancaster has to offer.
"There was an 80 per cent increase in footfall on Penny Street, compared to the same Wednesday last year
"The event was successful, especially for big brand retailers, with some businesses reporting takings of more than £5k between 6pm and 9pm.
"We are welcoming feedback from all businesses who took part in the event and would encourage suggestions of how to improve the event in future years."