Making the most of the Lake District's new World Heritage status will be the hot topic at a Cumbria Tourism summit on Thursday.
Members will meet at the Carus Green Golf Club on Nov 9.
The expansion of Carlisle Airport and apprenticeships are also on the agenda.
Cumbria Tourism says the visitor economy is worth £2.72bn to the county annually.
Managing Director of Cumbria Tourism, Gill Haigh, says: “My first few weeks in the job have been extremely busy and productive and it says much for the high regard in which the organisation is held, and the central position it plays in promoting and supporting the industry. I have already met and been invited to meet with dozens of organisations, member businesses and individuals. I will be sharing my findings since starting the role, the significant achievements Cumbria Tourism has been making, and importantly, my thoughts on our future priorities and opportunities ahead.”