For the first time in its 163-year-old history, Grasmere Gingerbread has launched its most eye-catching campaign to capitalise on autumn tourism.
The billboard at Windermere railway station is in place until November 5th, which urges visitors not to leave the Lake District without a piece of the region’s most iconic product.
Joanne Hunter, owner of Grasmere Gingerbread, said: “People may not have had the time to visit us when they were in the Lake District so this is a reminder.
“Tourism and the arrival of steam trains in Cumbria in the 19th century brought lots of new people to Grasmere and the Lake District.
"They would then come across Sarah, who invented Grasmere Gingerbread in 1854, selling it outside her Church Cottage home - now the Grasmere Gingerbread Shop.
“Then, her ‘selling’ platform was an old tree stump outside her home where she would offer people slices of gingerbread wrapped in parchment.
“This raised her profile and word-of-mouth gradually spread the message about Grasmere Gingerbread.”