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Harriet Russell Joins Hotfoot Design To Spearhead Regalo Growth

Lancaster-based Hotfoot Design has appointed Harriet Russell to head up the sales and marketing of its popular gift voucher platform Regalo - which is used by hotels, restaurants, bars and spas to increase online sales through their websites and social media.

Hailing from Scotland, Harriet studied art in Dundee before joining a leading magazine as art editor, then going on to launch her own business in Lancaster.   

Harriet commented: “I’m so delighted to be joining Hotfoot at such an exciting time for the company. Regalo offers growing hospitality venues a way to reach new customers and increase revenue, and I can’t wait to introduce it to clients across Lancashire, Cumbria and beyond.”

Aidan Watt, technical director and partner at Hotfoot Design adds: "It is fantastic to have Harriet on board. We designed and built Regalo to help hospitality and leisure businesses generate more direct revenue, while increasing loyalty and footfall, and Harriet is very well placed to lead the charge having worked in the sector over the last few years.”  

Regalo was launched in early 2017 at the Northern Restaurant and Bar Exhibition in Manchester and at the Lakes Hospitality Trade Show in Cumbria. Current clients include Lancaster Brewery, which uses Regalo to sell gift vouchers across its hotels, restaurants and bars in Lancashire and Cumbria, and Upham Group, which has deployed Regalo at its 16 pubs and hotels in the southern counties. 

Phil Simpson, managing director, C2, owners of Lancaster Brewery said: “We heard about Regalo in 2017 and thought it was a fantastic concept. The setting up process was remarkably straightforward, and the results have been excellent. I would highly recommended this product.”

Chris Phillips, CEO of the Upham Group said: “We’ve seen a massive increase in our voucher sales since working with Regalo. Our customers and employees have found the system very quick and simple to use and the team at Regalo is always happy to help with any enquiries, providing excellent support.”

This looks set to be another booming year for Hotfoot. The agency has just been nominated for Creative Agency of the Year at the Red Rose Awards 2018, for the second year running. Last year saw similar success, with Hotfoot being crowned Creative Agency of the Year at the BIBAs 2017.
 

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