"The Lake District’s visual ‘wow’ factor makes it a distinctly different conference location for 2018" is the message from a leading hotel as it heads into the New Year.
Bosses of the Lakeside Hotel & Spa say conferencing is "a largely untapped market" for Cumbria, but add that there is "massive potential" to attract new ‘business tourists’, particularly with growing international markets who have heard about the Lake District’s World Heritage Status.
The message chimes with the most recent figures from VisitBritain, which reveal that business visits account for 24% of all international trips to the UK annually and contribute £5.5 billion in spend.
The hotel regularly welcomes large-scale global companies to conferences, seminars and other business events to its facilities on the shore of Windermere.
It has also recently seen overseas firms from the USA, Germany and Japan flying in delegates to take part in conferences at Lakeside.
Business Development Manager at Lakeside Hotel & Spa, Amy Lavelle, said: “People tend to think of us as a leisure hotel, but conferencing has the potential to be an important driver.
"As a region, the Lake District setting is a major selling point and as hoteliers we really need to capitalise on this as we forge ahead into 2018.
“To keep diversifying and offering customers something new, we’ve added a whole range of team-building activities, so business delegates can genuinely try their hand at something new.
"That’s why the Lake District does have the edge over big city venues, with authentic experiences ranging from giant paddle-boarding to open water swimming and even duck-herding literally on our doorstep.”