The Lancaster & District Chamber of Commerce is urging local businesses to think about doing business with Africa, amid talk of an "economic renaissance" on the continent.
Covering more than 11 million square miles, 54 countries and home to more than 1.2 billion people, the chamber is asking the question "is it a market you can keep on ignoring?"
With new trading opportunities set to be opened up for companies across the UK when the country leaves the European Union, local business leaders say it could be in everyone's interests to look towards Africa's last ten years of increased strong growth.
According to The Africa Competitiveness Report of 2013 - put together by the World Economic Forum, The World Bank, The African Development Bank and the Ministry of Foreign Affairs of Denmark, there is a growing international attention focused on Africa as an investment destination.
A chamber spokesperson said: "With over a billion people and averaging growth rates of over 5 percent in the last decade, it is a business destination of immense potentials.
"Across different sectors, Africa provides a market for extensive business growth and development especially for UK companies – whether big companies or SMEs.
"Whether your business is agricultural, technology, service or education-based, the potential business opportunities in Africa are vast."
In Western Africa, potential target markets include Nigeria, Ghana, Ivory Coast, Gabon and Liberia.
In eastern Africa; Kenya, Tanzania, Uganda, Mozambique and Rwanda.
While in Southern Africa, countries highlighted include Zambia, Botswana, Zimbabwe, South Africa and Malawi