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Location Is Everything For Growing E-Commerce Company

The Etail Systems team David Wright operations director, David Herington CEO of Etail systems, Mike Rhodes, account manager, Gareth Brown, Developer, James Hemsworth Web admin,Barrow, (Picture Leanne Bolger)

The boss of a leading e-commerce company has described it as one of “Barrow’s best kept secrets”.

Etail Systems provides e-commerce solutions to over 60 clients around the UK including Orchard Toys, Pete Bland Sports and Poundworld, which uses the company for their trade B2B site, ‘discount-wholesale’.

Chief executive David Herington says the success of Etail is down to the skills of “a very experienced team” based at Trinity Enterprise Centre, which enables them provide a service tailored to their clients’ needs.

“We’ve developed our own e-commerce platform that gives us very powerful functionality which we bespoke for clients,” he said, adding: “That means that our clients get all their requirements from one solution and don’t have to rely on lots of add-ons like they might with other systems.

“We also integrate with over 100 third party providers including accounting, warehouse and courier systems as well as Amazon and eBay.”

“We mix it with the big London e-commerce companies and our range of clients reflects the sophistication and power of our platform.

“Traditionally we have built retail B2C sites, but with manufacturers and wholesalers recognising the opportunities for e-commerce, trade B2B sites are now the fastest growing part of our business.

“Being based in Cumbria, we have a cost advantage with lower overheads than our competitors in London. We can provide an equally good service as e-commerce knows no bounds now in terms of location,” Mr Herrington said.

“I think we are one of Barrow’s best kept secrets, but I would like to do more business in Cumbria. I have a vision for a ‘Cumbrian fine foods’ website, pulling together all our wonderful local food and drink, and perhaps a site for Cumbrian fine art and photography.”

Etail has eight staff and David admits that recruitment can be a challenge - although the flipside is that once staff have been recruited they tend to stay for longer.

“I think Barrow is good place to be. We’ve got a great office, great cost base and some great staff,” he said.

But David does have one gripe that other digital companies have aired too. He believes that Cumbria is desperately short of the kind of office space needed by tech companies.

“Obviously we need good broadband, but we also need smart, modern, clean offices that reflect the sort of image that tech companies need to be displaying. We can’t compete with the image of places like Google in California, but we need quality office space and I just don’t think there is enough suitable office space in Cumbria.”

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