The man behind the return of the Morecambe Carnival has been revealed as one of Marketing Lancashire's three finalists for the title of "Lancashire Tourism Superstar 2017".
David Brayshaw has been shortlisted in the only category in the Lancashire Tourism Awards to be nominated and decided by members of the public.
This special award aims to highlight the contribution of outstanding individuals who have made a real impact on the visitor experience of Lancashire - but also whose actions and achievements may sometimes have gone unnoticed or have taken place outside the main spotlight.
The public vote is now open with everyone invited to vote for the finalist they feel is most deserving of the Lancashire Tourism Superstar 2017 award.
The award will be presented to the overall winner of the vote, at the Lancashire Tourism Awards at The Blackpool Tower Ballroom on Thursday 9th November.
Below: Morecambe during the 2017 carnival, MC17
The other finalists are Laura Johnson, the creator of Crafty Vintage and Harriet Roberts, Blackburn's BID Manager.
No stranger to success, David and his wife Carla also recently won the "Ambassadors Of The Year" title at The Bay Living Awards, with Morecambe Carnival taking the "Best Visitor Attraction or Event of the Year" award.
David said: "We've got a bit of time on our hands and we're just trying to give a little bit back. We want to make it so the kids in Morecambe can have a holiday over the weekend in their home town.
"It's all about being proud of where you live. We hope we're giving people that pride again. We've got a great team of volunteers and that's so important to us. We are so grateful to them, because without the support of local people and businesses so they also deserve a round of applause!
"We spoke to police after MC17 and there was no trouble to report. It really was a party atmosphere and we're so thankful for that."
Ruth Connor, Chief Executive of Marketing Lancashire said: “Visitors to Lancashire are increasing every year and have now reached 67 million and it is thanks to colleagues and partners, like our Tourism Superstar finalists, that are attracting new and returning visitors to Lancashire.
“Through their creativity, their understanding of the visitor experience and with an unstoppable commitment to great customer service, each of our finalists is demonstrating the ‘where life feels good’ message that we champion as part of Lancashire’s incredible tourism offer.
“We wish our three wonderful finalists the very best of luck as they go to public vote and I look forward to congratulating each of them personally at our annual celebration of Lancashire tourism on 9 November.”