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Young People Adapting Well To Afford Holidays, Say Local Experts

A Kendal travel agent says young people are doing well at "adapting" to the changing economy when it comes to booking their holidays.

New research suggests young adults aren't going on as many holidays as they struggle with the rising cost of living.

Travel trade organisation Abta has found - on average - 18 to 24 year-olds took fewer than four in the year to August - down one on last year.

It says the age group's "feeling the pinch" due to increasing rents and less disposable income.

Commenting, Tim Harris, Managing Director of Gates Travel in Kendal, said: "It's certainly the case that this age group has less disposable income, but their booking habits are adapting. 

"The traditional cheap and cheerful package holiday destinations such as Turkey and Tunisia have not been available for some time and there's general recognition that a good value holiday may cost a little more these days. 

"At Gates Travel we've seen a steady increase in the number of 18 to 24 year olds booking with us rather than self-booking online. 

"Using a travel professional increases confidence and of course ensures financial protection. 

"This has been highlighted again recently by the sad failure of Monarch Airlines. 

"Flight-only passengers who had booked through Gates Travel received an immediate refund and we are assisting our package holiday customers with their ATOL claims."

Managing Director of Cumbria Tourism, Gill Haigh, said: “With indications that 18-24 years olds are becoming increasingly cost-conscious nationally, it is an ideal time to promote the benefits of a staycation in this country.

"The Lake District, Cumbria, is renowned as the UK’s adventure capital, so is really attractive for this age group, with plenty of opportunities to get out and enjoy the spectacular landscape on our doorstep. That includes a wide range of affordable accommodation options.

“We’re continuing to work closely with VisitEngland and VisitBritain, who are currently targeting the young people and encouraging them to take a holiday at home.

"Using popular social media platforms is certainly one of the practical ways we can highlight the amazing moments and experiences that they can have exploring diverse destinations like Cumbria.”

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